iContact

Acquired: May 2011
Status: Current

iContact Corporation is a leading provider of on-demand email marketing solutions for small and medium-sized businesses. iContact automates the process of managing contact information, enables the creation of professionally designed emails and newsletters and measures campaign effectiveness.

Compared to other marketing channels, email marketing provides a higher return on investment per marketing dollar spent. Today there are 25 million small to medium sized businesses domestically, of which only five percent are using email marketing.  Market leaders like Vonage, International Paper, LG Electronics, and ReMax use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods. JMI Equity, a $1.3 billion private equity fund which focuses on investing in growing software, internet and business services companies, has provided $40 million of equity to help iContact accelerate its growth plan and meets the demand from its existing and new customers.